Concept: AJ Tennant and Matthew McCullum (AD) Copy: AJ Tennant How do you bring 8 different colleges under one banner? THINK. Think Education wanted to separate themselves from both the ‘traditional’ University crowd and ‘boring’ TAFE providers. Working with their art director we came up with a new positioning for the brand- Don’t Go To Class –to show how Think Education is for those who Think different and think fun. Then we brought it to life across a sea of copy and […]

Categories: Print/DM

Concept and Copy: AJ Tennant How you create emotional cut-through with a life insurance DM? Tell customers what you can’t do – replace them. In a 2-sided piece we demonstrated to AMP customers how AMP could help hold the rest of the pieces together for the sake of their loved ones if they worst was ever to happen.

Categories: Print/DM

Concept: AJ Tennant and David Gallop (AD) Copy: AJ Tennant When all the other brands are trying to look tough to tradies how can you stand out? Tell them to get real! It’s the flavoured milk that doesn’t have to try hard. Because real men don’t want to be try-hards. 

Categories: Print/DM

Concept: AJ Tennant and Jeff Mimery (AD) Copy: AJ Tennant How do you get uni students back into the bar? Get off Facebook and back interacting face to face. We sponsored fun and games through bar managers to make Tooheys the drink of real people who enjoy really catching up.

Categories: Print/DM