As the copywriter and spokesperson aboard the Extinction Rebellion Sydney Media team we needed to get messages to our different audiences. apologising to those held up by disruption while reinforcing the urgency of our actions informing XR rebels of actions and keeping their spirits high developing talking points for media interviews and writing media releases. I took over writing XR emails to members, writing or overseeing copy for flyers as well as managing the photographers, videographers and designers creating content. […]
In 2018, the world prepared to celebrate the 100th Remembrance Day – a century since the end of the First World War. Working for Department of Premier and Cabinet and the Department of Veteran’s Affairs, I created a suite of communications to deliver this important event including: a short video to display across NSW Government departments and at live commemorations signage for Sydney streets to mark the occasion writing and voicing short announcements to mark the occasion with a minute’s […]
The Department of Premier and Cabinet run the Australia Day celebrations across NSW. Each year I’ve been tasked with communications from generating the theme for the year to executing the copy across all print and online collateral.
The ‘Deal’ was a 20 year partnership between the Australian, NSW and local governments to drive development and investment in Australia’s most populated region – Western Sydney. I was tasked with: writing the 30 guide for the launch of the Deal. managing stakeholders at 3 government levels and across NSW Government departments to both sell the importance of the deal, while maintaining strict accuracy. scripting short videos to be delivered by the NSW Premier and Australian Prime Minister storyboarding and editing […]
Concept: AJ Tennant and Matthew McCullum (AD) Copy: AJ Tennant How do you bring 8 different colleges under one banner? THINK. Think Education wanted to separate themselves from both the ‘traditional’ University crowd and ‘boring’ TAFE providers. Working with their art director we came up with a new positioning for the brand- Don’t Go To Class –to show how Think Education is for those who Think different and think fun. Then we brought it to life across a sea of copy and […]
Concept and Copy: AJ Tennant How you create emotional cut-through with a life insurance DM? Tell customers what you can’t do – replace them. In a 2-sided piece we demonstrated to AMP customers how AMP could help hold the rest of the pieces together for the sake of their loved ones if they worst was ever to happen.
Concept: AJ Tennant and David Gallop (AD) Copy: AJ Tennant When all the other brands are trying to look tough to tradies how can you stand out? Tell them to get real! It’s the flavoured milk that doesn’t have to try hard. Because real men don’t want to be try-hards.