As the copywriter and spokesperson aboard the Extinction Rebellion Sydney Media team we needed to get messages to our different audiences. apologising to those held up by disruption while reinforcing the urgency of our actions informing XR rebels of actions and keeping their spirits high developing talking points for media interviews and writing media releases. I took over writing XR emails to members, writing or overseeing copy for flyers as well as managing the photographers, videographers and designers creating content. […]
Batyr was a new organisation established by Sebastien Robertson to send 20-somethings into schools to educate kids on mental health and speaking out about their issues. From their starting point of ‘giving a voice to the elephant in the room’, I helped them make their way through the branding jungle – sorting out their brand guidelines, mission statement and messaging hierarchy – before tackling their website by the trunk.
Concept: AJ Tennant and Dave Clarke (AD) Copy: AJ Tennant AWARD WINNER – Facebook Studio Awards (Bronze) How do you get maximum mileage from giving $200,000 away? Engaged more people than any community project. Bank staff nominated then voted on which charities would receive funding. Then Facebook fans told the bank where to give them money – every vote meant $1 was given. Every further vote by friends online recieved an extra $1 to the chosen charity. Facebook users ‘influence’ […]
Concept and copy: AJ Tennant The Fund is the oldest and biggest staff charity Fund in Australia. So when the Bank decided to match every dollar given to the fund we needed to hero it. How do you increase the number of members? And the size of their donations? Tell them that giving to the Fund is now ‘Twice as Nice’.