Concept and Copy: AJ Tennant How do make carpet magical? World’s largest carpet tile company Interface(FLOR) asked us to create an event experience that would hero their upcycling and environmental credentials. As a company that would have zero environmental impact by the year 2020, they really wanted to floor their audience. I came up with Rebirth – where carpet gets a second, better life. Then with the digital and design team brought it to life across different online and live interactive platforms for […]

Categories: Digital, Experiential

How could we make St George (sponsors of the QLD Reds) the state’s favourite bank? When you have Red fever there’s only one place you’d burn to sit – right next to you heroes on the sideline. So we decided to give fans the chance with our concept –The Extended Bench. With supporting ideas and executions across fan days, ambient, Twitter, and a Facebook competition we made sure there was a whole lot of rugby love. Concept: AJ Tennant and Nick […]

Categories: Digital, Experiential