Concept and Copy: AJ Tennant How do make carpet magical? World’s largest carpet tile company Interface(FLOR) asked us to create an event experience that would hero their upcycling and environmental credentials. As a company that would have zero environmental impact by the year 2020, they really wanted to floor their audience. I came up with Rebirth – where carpet gets a second, better life. Then with the digital and design team brought it to life across different online and live interactive platforms for […]
How could we make St George (sponsors of the QLD Reds) the state’s favourite bank? When you have Red fever there’s only one place you’d burn to sit – right next to you heroes on the sideline. So we decided to give fans the chance with our concept –The Extended Bench. With supporting ideas and executions across fan days, ambient, Twitter, and a Facebook competition we made sure there was a whole lot of rugby love. Concept: AJ Tennant and Nick […]
Concept and copy: AJ Tennant The Fund is the oldest and biggest staff charity Fund in Australia. So when the Bank decided to match every dollar given to the fund we needed to hero it. How do you increase the number of members? And the size of their donations? Tell them that giving to the Fund is now ‘Twice as Nice’.
Concepts: AJ Tennant and Nick Blair (AD) Solo is the thirst crusher. That’s one part hard-ass and one part rewarding. We needed to reward tough mudders with a spoonful of cement at the toughest event on the planet. We gave them Finish Line ‘Man-Wash’ and supporting executions.