by AJ Tennant
How do you promote the latest boxset of Game Of Thrones? With a promotional ‘recruitment drive’ for a fake job in the fake beloved world of Westeros. From that premise I worked up 5 different job positions (Executioner, Hand of the King, Senior Whore, Peasant and Royal Bather) as well as stories about the company and news from the recruiter. All that would please and entertain real Game Of Thrones fans no end.
Categories: Digital
by AJ Tennant
There’s nothing like a great conservative shock jock or even a terrible one.
Categories: Comedy
by AJ Tennant
Batyr was a new organisation established by Sebastien Robertson to send 20-somethings into schools to educate kids on mental health and speaking out about their issues. From their starting point of ‘giving a voice to the elephant in the room’, I helped them make their way through the branding jungle – sorting out their brand guidelines, mission statement and messaging hierarchy – before tackling their website by the trunk.
Categories: NFP/Community
by AJ Tennant
In November 2014, I began creating Facebook content for an agency. One client is Continental Cup of Soup. Posts engage fans on the latest Sensations campaign (Soup and Sandwich), topical events, behaviours around eating soup and their signature talking Sensation, Antonio.
Categories: Digital
by AJ Tennant
In September 2014 I started working with Variety – a national not-for-profit – that provides practical equipment, programs & experiences for children in need. This is part of my ongoing work with the charity. Copy and Voice Over: AJ Tennant
Categories: NFP/Community, Radio
by AJ Tennant
Concept: AJ Tennant and Matthew McCullum (AD) Copy: AJ Tennant How do you bring 8 different colleges under one banner? THINK. Think Education wanted to separate themselves from both the ‘traditional’ University crowd and ‘boring’ TAFE providers. Working with their art director we came up with a new positioning for the brand- Don’t Go To Class –to show how Think Education is for those who Think different and think fun. Then we brought it to life across a sea of copy and […]
Categories: Print/DM
by AJ Tennant
Categories: NFP/Community, Print/DM
by AJ Tennant
Concept and Copy – AJ Tennant Series of radio ads for the Gravox Masterbrand. Hmm gravy. Given the proposition ‘Great meals start with the Gravox finish’ I come up with a ladle full of ideas. The winner – kids thank their mom for all the little things – like a little extra gravy. Campaign was continued with series of radio ads for new and existing products also.
Categories: Radio
by AJ Tennant
Concept and Copy: AJ Tennant How do make carpet magical? World’s largest carpet tile company Interface(FLOR) asked us to create an event experience that would hero their upcycling and environmental credentials. As a company that would have zero environmental impact by the year 2020, they really wanted to floor their audience. I came up with Rebirth – where carpet gets a second, better life. Then with the digital and design team brought it to life across different online and live interactive platforms for […]
Categories: Digital, Experiential
