Batyr – mission, brand and website
by AJ Tennant
Batyr was a new organisation established by Sebastien Robertson to send 20-somethings into schools to educate kids on mental health and speaking out about their issues. From their starting point of ‘giving a voice to the elephant in the room’, I helped them make their way through the branding jungle – sorting out their brand guidelines, mission statement and messaging hierarchy – before tackling their website by the trunk.
Categories: NFP/Community
