How do you promote the latest boxset of Game Of Thrones? With a promotional ‘recruitment drive’ for a fake job in the fake beloved world of Westeros.
From that premise I worked up 5 different job positions (Executioner, Hand of the King, Senior Whore, Peasant and Royal Bather) as well as stories about the company and news from the recruiter. All that would please and entertain real Game Of Thrones fans no end.
