Batyr – mission, brand and website

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Batyr was a new organisation established by Sebastien Robertson to send 20-somethings into schools to educate kids on mental health and speaking out about their issues.

From their starting point of ‘giving a voice to the elephant in the room’, I helped them make their way through the branding jungle – sorting out their brand guidelines, mission statement and messaging hierarchy – before tackling their website by the trunk.

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