Concept: AJ Tennant and Matthew McCullum (AD)
Copy: AJ Tennant
How do you bring 8 different colleges under one banner? THINK.
Think Education wanted to separate themselves from both the ‘traditional’ University crowd and ‘boring’ TAFE providers. Working with their art director we came up with a new positioning for the brand- Don’t Go To Class –to show how Think Education is for those who Think different and think fun.
Then we brought it to life across a sea of copy and images in 4 in-depth career guides – each covering a key study areas (health, business, design and hospitality) and the associated colleges.