Concept and Copy: AJ Tennant
How do make carpet magical? World’s largest carpet tile company Interface(FLOR) asked us to create an event experience that would hero their upcycling and environmental credentials.
As a company that would have zero environmental impact by the year 2020, they really wanted to floor their audience.
I came up with Rebirth – where carpet gets a second, better life. Then with the digital and design team brought it to life across different online and live interactive platforms for an amazing carpet ride.