Concept: AJ Tennant and Dave Clarke (AD)
Copy: AJ Tennant
AWARD WINNER – Facebook Studio Awards (Bronze)
How do you get maximum mileage from giving $200,000 away? Engaged more people than any community project. Bank staff nominated then voted on which charities would receive funding. Then Facebook fans told the bank where to give them money – every vote meant $1 was given. Every further vote by friends online recieved an extra $1 to the chosen charity. Facebook users ‘influence’ was represented by a growing seedling on their Facebook Wall.