St George – QLD Reds Sponsorship

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How could we make St George (sponsors of the QLD Reds) the state’s favourite bank?

When you have Red fever there’s only one place you’d burn to sit – right next to you heroes on the sideline. So we decided to give fans the chance with our concept –The Extended Bench. With supporting ideas and executions across fan days, ambient, Twitter, and a Facebook competition we made sure there was a whole lot of rugby love.

Concept: AJ Tennant and Nick Blair (Art Director)

Copy: AJ Tennant

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