Commonwealth Bank Sustainability – Workplace
Script and story: AJ Tennant
When you have a revolutionary sustainable workplace you want to sing about it. After tightly scripting a story to tell, we filmed inside CBA’s new building at Darling Park, Sydney.
Commonwealth Bank Sustainability Campaign – Community
Script and story: AJ Tennant
CBA gives back to communities but wanted one to hero. I wrote, scripted and helped film the story of their staff volunteers -who help tutor young school children.
Commonwealth Bank – Total Capital Solutions
Concept, research and copy: AJ Tennant
How do you motivate the biggest earners at a Bank? A simple stylish calendar was more than it seemed – filled with inspirational investment stories from Pixar to Lamborgini to show bankers the ‘unforseen possibilities seen daily’ in a way relevant to their own work.
Commonwealth Bank – Community Seeds
Concept: AJ Tennant and Dave Clarke (AD)
Copy: AJ Tennant
AWARD WINNER – Facebook Studio Awards (Bronze)
How do you get maximum mileage from giving $200,000 away? Engaged more people than any community project. Bank staff nominated then voted on which charities would receive funding. Then Facebook fans told the bank where to give them money – every vote meant $1 was given. Every further vote by friends online recieved an extra $1 to the chosen charity. Facebook users ‘influence’ was represented by a growing seedling on their Facebook Wall.
AMP – Small Business’s Biggest Fan#
Concept: AJ Tennant
Copy: AJ Tennant
AMP Planners need a kit to approach new small business customers but how do you wrap up their complex offering? With their expert knowledge, size, and breadth AMP really are small businesses’ biggest fan.
CBA – Staff Community Fund
Concept: AJ Tennant
Copy: AJ Tennant
The Fund is the oldest and biggest staff charity Fund in Australia. So when the Bank decided to match every dollar given to the fund we needed to hero it. How do you increase the number of members? And the size of their donations? Tell them that giving to the Fund is now ‘Twice as Nice’.
Interface – Raw Collection
Concept: AJ Tennant and Dan Farrugia
Story and Copy: AJ Tennant
How do you make carpet inspiring? Every time Interface releases a new range of carpet we find a way to show it’s potential. From the patterns and palette we created an identity, name and story to tell. The Raw Collection resembles old buildings and therefore brings age to spaces.
Concept and copy: AJ Tennant
Give us an online treasure hunt that’s exciting! And remember…we’re a bank. Sheesh! When Commonwealth Bank turned 100 it was a chance to release all their secrets from their vault for the first time in a Century. Wrapping the event in mystery drew in Facebook fans wanting to share in the wealth of the Bank and explore it’s history to do it. Inspired by a little Aldos Huxley reading I gave them THE TIME VAULT.
