In 2015 TAFE NSW launched its new website. I was asked to restructure and edit all their information around enrolment, study options and TAFE’s services. I also created content for 48 different career areas – demonstrating to students the advantages of studying an area (From Aboriginal Education to Travel and Tourism) and why TAFE NSW is the only way to go.
In 2015 Scenic Tours changed it’s global brand to the positioning of “Wonder” – to elevate a nice holiday to a journey of discovery and experience. I was enlisted to rewrite their tour offerings for Europe, Asia, Russia and America and Antarctica. To bring emotion back into their each journey and show people the limitless possibilities of touring with Scenic.
Carpet and carpet tiles producers are some of the world’s worst polluters. But Environmental leader InterfaceFLOR is on a mission to reduce their environmental impact to zero by the year 2020. Here’s how they’ll do it.
Copy and stories – AJ Tennant How do you inspire 50,000 staff with a 100 year history? Century of Legends was a intranet site that brought the amazing history of CBA to it’s people. Each month for a year we crafted and shared real stories of the Bank around topics like Wartime, Charity and Technology. To entertain and remind that they work for a Century old pillar of the Australian community.
How do you promote the latest boxset of Game Of Thrones? With a promotional ‘recruitment drive’ for a fake job in the fake beloved world of Westeros. From that premise I worked up 5 different job positions (Executioner, Hand of the King, Senior Whore, Peasant and Royal Bather) as well as stories about the company and news from the recruiter. All that would please and entertain real Game Of Thrones fans no end.
Batyr was a new organisation established by Sebastien Robertson to send 20-somethings into schools to educate kids on mental health and speaking out about their issues. From their starting point of ‘giving a voice to the elephant in the room’, I helped them make their way through the branding jungle – sorting out their brand guidelines, mission statement and messaging hierarchy – before tackling their website by the trunk.