Carpet and carpet tiles producers are some of the world’s worst polluters. But Environmental leader InterfaceFLOR is on a mission to reduce their environmental impact to zero by the year 2020. Here’s how they’ll do it.
Copy and stories – AJ Tennant How do you inspire 50,000 staff with a 100 year history? Century of Legends was a intranet site that brought the amazing history of CBA to it’s people. Each month for a year we crafted and shared real stories of the Bank around topics like Wartime, Charity and Technology. To entertain and remind that they work for a Century old pillar of the Australian community.
How do you promote the latest boxset of Game Of Thrones? With a promotional ‘recruitment drive’ for a fake job in the fake beloved world of Westeros. From that premise I worked up 5 different job positions (Executioner, Hand of the King, Senior Whore, Peasant and Royal Bather) as well as stories about the company and news from the recruiter. All that would please and entertain real Game Of Thrones fans no end.
Batyr was a new organisation established by Sebastien Robertson to send 20-somethings into schools to educate kids on mental health and speaking out about their issues. From their starting point of ‘giving a voice to the elephant in the room’, I helped them make their way through the branding jungle – sorting out their brand guidelines, mission statement and messaging hierarchy – before tackling their website by the trunk.
In November 2014, I began creating Facebook content for an agency. One client is Continental Cup of Soup. Posts engage fans on the latest Sensations campaign (Soup and Sandwich), topical events, behaviours around eating soup and their signature talking Sensation, Antonio.
Concept: AJ Tennant and Matthew McCullum (AD) Copy: AJ Tennant How do you bring 8 different colleges under one banner? THINK. Think Education wanted to separate themselves from both the ‘traditional’ University crowd and ‘boring’ TAFE providers. Working with their art director we came up with a new positioning for the brand- Don’t Go To Class –to show how Think Education is for those who Think different and think fun. Then we brought it to life across a sea of copy and […]