As the copywriter and spokesperson aboard the Extinction Rebellion Sydney Media team we needed to get messages to our different audiences. apologising to those held up by disruption while reinforcing the urgency of our actions informing XR rebels of actions and keeping their spirits high developing talking points for media interviews and writing media releases. I took over writing XR emails to members, writing or overseeing copy for flyers as well as managing the photographers, videographers and designers creating content. […]
In 2018, the world prepared to celebrate the 100th Remembrance Day – a century since the end of the First World War. Working for Department of Premier and Cabinet and the Department of Veteran’s Affairs, I created a suite of communications to deliver this important event including: a short video to display across NSW Government departments and at live commemorations signage for Sydney streets to mark the occasion writing and voicing short announcements to mark the occasion with a minute’s […]
The Department of Premier and Cabinet run the Australia Day celebrations across NSW. Each year I’ve been tasked with communications from generating the theme for the year to executing the copy across all print and online collateral.
The ‘Deal’ was a 20 year partnership between the Australian, NSW and local governments to drive development and investment in Australia’s most populated region – Western Sydney. I was tasked with: writing the 30 guide for the launch of the Deal. managing stakeholders at 3 government levels and across NSW Government departments to both sell the importance of the deal, while maintaining strict accuracy. scripting short videos to be delivered by the NSW Premier and Australian Prime Minister storyboarding and editing […]
In 2015 TAFE NSW launched its new website. I was asked to restructure and edit all their information around enrolment, study options and TAFE’s services. I also created content for 48 different career areas – demonstrating to students the advantages of studying an area (From Aboriginal Education to Travel and Tourism) and why TAFE NSW is the only way to go.
In 2015 Scenic Tours changed it’s global brand to the positioning of “Wonder” – to elevate a nice holiday to a journey of discovery and experience. I was enlisted to rewrite their tour offerings for Europe, Asia, Russia and America and Antarctica. To bring emotion back into their each journey and show people the limitless possibilities of touring with Scenic.
Carpet and carpet tiles producers are some of the world’s worst polluters. But Environmental leader InterfaceFLOR is on a mission to reduce their environmental impact to zero by the year 2020. Here’s how they’ll do it.
Copy and stories – AJ Tennant How do you inspire 50,000 staff with a 100 year history? Century of Legends was a intranet site that brought the amazing history of CBA to it’s people. Each month for a year we crafted and shared real stories of the Bank around topics like Wartime, Charity and Technology. To entertain and remind that they work for a Century old pillar of the Australian community.